Behavioral Economics PDF, ePub eBook

Behavioral Economics.pdf

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Book Summary

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer by unduly influenced advertising or a brand name in making purchasing decisions.

File Name:Behavioral Economics
Posted By:iMinds
Published on 2014-05-14 by iMinds Pty Ltd
ISBN-10:1921746076
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download

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